Ayala Foundation, Chooks-to-Go promote love of country through #MagingMagiting flag project

Ayala Foundation President Ruel Maranan (second from left), Chooks-to-Go general manager Ronald Mascariñas, and National Historical Commission of the Philippines Heraldry Division head Ted Atienza join students and teachers in Iloilo in a flag-raising ceremony, as part of the nationwide #MagingMagiting flag campaign.

Around 3,000 flags have already been distributed to public elementary schools in four regions of the Philippines as part of Ayala Foundation’s #MagingMagiting flag project.

With the active participation of Chooks-to-Go, the project has so far reached public elementary schools in Central Luzon, the National Capital Region, Calabarzon, and Western Visayas.

The #MagingMagiting Flag Campaign, partners with government institutions and private organizations to fulfil its goal of distributing 10,000 Philippine flags to public elementary schools nationwide by 2019.

The campaign is Ayala Foundation’s response to the National Historical Commission of the Philippines’ (NHCP) estimate that about 100,000 public institutions (public elementary and high schools, military camps, police precincts, and government offices) around the country are in need of NHCP-accredited Philippine flags. More than bridging the gap, the #MagingMagiting flag campaign seeks to promote and rekindle the love for the country, especially among today’s youth.

The main government partners for the project are the NHCP and the Department of Education.

During the February 21 flag distribution event at Bacolod City, NHCP Head of Heraldry Teddy Atienza expressed the need for flags in public schools. “Kailangan ng watawat sapagkat [sa watawat] tayo kumukuha ng inspirasyon sa ating hinaharap, dahil simbolo ito ng pagbubuwis ng buhay ng ating mga bayani at paghihirap ng ating mga kababayan ([The flag] is needed because it’s where we draw inspiration for our future – as the flag symbolizes the lives of our heroes and sacrifices of our countrymen).”

Ayala Foundation President Ruel Maranan also went on to explain the name behind the campaign, stating that “Maging Magiting” is a call to action to be everyday heroes in small and big ways. “Let us not only make ‘Maging Magiting’ a slogan, but also a way of life.”

For his part, Ronald Mascariñas, general manager of Bounty Agro Ventures and Chooks-to-Go, said: “With this campaign, Chooks-to-Go and Bounty Agro Ventures Inc. hope to instil nationalism far and wide and right at the start of the Filipino’s formative years: in elementary school. By giving flags to public schools, even in remote areas, we inspire Filipinos to love their country by becoming and doing their best in their daily lives.”


The #MagingMagiting campaign continues with its series of flag distribution events around the Philippines wherein sponsors and partners personally hand over flags to school heads. It will be continuing distribution in Mindanao regions this March.




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