Ms. Charmaine V. Canillas is currently in charge of the overall marketing communications programs of Petron Corporation including major brands such as Petron Xtra, XCS, Blaze and ArtPetron. Under her leadership, Petron marketing communications programs have been awarded three major international awards from the Public Relations Society of America (PRSA), the Platts Global Energy Awards and the Asian Marketing Effectiveness Awards. She has also received over 20 major awards from prestigious local award giving bodies such as five major Integrated Marketing Communications Effectiveness Awards. She also served as a judge in esteemed competitions such as the Agency of the Year Awards and KBP Golden Dove Awards. She is concurrently the Chairman of the Advertising Board of the Philippines, the Philippine advertising industry's self-regulatory body, and president of the Philippine Association of National Advertisers, whose members account for over 90 percent of the country's total advertising spends. She is also an incorporator in the newly formed Ad Standards Council, the new ad content screening body of the industry and an ex-oficio member of the Ad Foundation.

Ms. Charmaine Canillas graduated Cum Laude from the University of the Philippines in Diliman, Quezon City with a degree in Broadcast Communication. She received her post-graduate courses at Ateneo Graduate School of Business and the Asian Institute of Management.