MS. JONAH DE LUMEN-PERNIA
Director-Public Affairs & Communications, Coca Cola Philippines
Jonah took on the role of Public Affairs, Communications, and Sustainability (PACS) Director in 2017. Together with her team, she leads sustainability initiatives, external communications & stakeholder relations to strengthen the Company’s reputation and affirm its long-standing commitment to the Philippines. Jonah spearheads programs that create shared opportunity on three focus areas (3Ws): Women empowerment, Water replenishment & World Without Waste. She is also a Board Director of the Coca-Cola Foundation.
Jonah has been with the Coca-Cola system for 7 years. Prior to moving to the Public Affairs group, she was the Marketing Manager for the Philippines Sparkling Category. She was responsible for strategy building and integrated marketing development for Coke, Royal & Sprite brands. Before that, she was based in Singapore and led Stills Marketing for Malaysia & Singapore, where she launched multiple innovations and successful campaigns in the tea & juice categories.
Jonah gained vast knowledge and in-depth experience on local and global marketing with Unilever, including being part of the Dove Global Brand team in New Jersey, USA. She also had rich experience on sustainability engagement, community relations and stakeholder management with a non-government organization – Gawad Kalinga.
A proud graduate of BS Management Engineering from the Ateneo De Manila University, Jonah believes that work-life balance is possible despite the ever-changing and busy schedule of being a PACS director. She makes sure that she finds the time to do Pilates in between breaks, go out on dates with husband Pete, and play with her two wonderful children, Juanzo and Luna.