Ayala Foundation exceeds distribution target of 10,000 flags nationwide

Ayala Foundation exceeded its target of distributing 10,000 flags nationwide in 2019, and is ready to distribute more in 2020.

This initiative is part of Ayala Foundation’s Maging Magiting campaign, which seeks to inspire love of country and pride in being Filipino through the distribution of new flags. A total of 10,454 flags were given to public schools and police stations nationwide, in partnership with the National Historical Commission of the Philippines (NHCP), the Department of Education (DepEd), the Philippine National Police (PNP), and private organizations such as Ayala Corporation, AC Health, Integrated Micro-Electronics, Entrego, FamilyDoc, Generika, and Chooks-to-Go.

To celebrate this milestone, key partners for the Maging Magiting initiative gathered at the NHCP office on December 30, 2019, as part of the nationwide commemoration of the 123rd death anniversary of Dr. Jose P. Rizal.

Key attendees of the culmination event were DepEd Undersecretary Tonisito Umali, DOST Secretary Fortunato dela Pena, NHCP OIC Rosario Sapitan, Department of Interior and Local Government Undersecretary and Philippine Veterans Affairs Office Head Ernesto Carolina, Ayala Foundation President Ruel Maranan, Chooks-to-Go President Ronald Mascarinas, members of Rizal’s clan, and Rizalian organizations all over the country.

DepEd USec Umali said he is positive about the continuous commitment bet. government insitutions and private organiations to rekindle nationalism. “Tunay pong nakapahalaga ng Maging Magiting Campaign upang maibalik ang tunay na sinisimbolo ng ating watawat: ang pagmamahal sa bansa (The Maging Magiting Campaign is significant because it brings back what our flag symbolizes: love of country).”

Ayala Foundation President Ruel Maranan also expressed his hopes for the campaign moving forward. “Sa darating na taon, nais nating patuloy maibahagi ang watawat sa iba’t ibang bahagi ng Pilipinas, para maipagpatuloy ang pagpapalawak ng pagkabayaning Pilipino. (This coming year, we hope to continue spreading the message of the flag and honor the courage of every Filipino).”

Earlier that day, Ayala Foundation also participated in the flag ceremony and celebration of Rizal Day at the Luneta Park, Manila. Key attendees of the event included Philippine Executive Secretary Salvador Medialdea and

The Maging Magiting Campaign aims to rekindle nationalism and pride in being Filipino, through flag distributions, values education summits, and spot awards.

The flag distribution component of the campaign is a response to NHCP’s mandate of ensuring respect for our national symbols, including the Philippine flag, by virtue of Republic Act 8491, also known as the Flag and Heraldic Code of the Philippines. According to the NHCP, at least 100,000 flags are needed for schools, government offices, military camps, and police precincts all over the country.

About Ayala Foundation

As the social development arm of the Ayala group of companies, Ayala Foundation envisions communities where people are creative, productive, self-reliant, and proud to be Filipino. Ayala Foundation’s main program areas are Education, Community Leadership, Suitable and Sustainable Livelihood, and Arts and Culture.

For more information, visit www.ayalafoundation.org

Ayala Foundation President Ruel Maranan with the Order of the Knights of Rizal during the singing of the National Anthem at the Rizal Day commemoration in Rizal Park

(From L to R): NHCP Finance and Administration Division Chief Rosario Sapitan, Ayala Foundation President Ruel Maranan, DOST Secretary Fortunato dela Peña, DepEd USec Tonisito Umali, Chooks to Go President Ronald Mascariñas

(From L to R): Ayala Foundation President Ruel Maranan, DILG Undersecretary and Philippine Veterans Affairs Office Head Ernesto Carolina, Chooks to Go President Ronald Mascariñas

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